concentrated marketing

concentrated marketing
/ˌkɒnsəntreɪtɪd 'mɑ:kətɪŋ/, concentrated segmentation /ˌkɒnsəntreɪtɪd ˌsegmən'teɪʃ(ə)n/ noun
niche marketing, the promotion of a product aimed at one particular area of the market
When it became obvious that the general public were interested in our product, we switched from concentrated marketing to a much broader approach.

Marketing dictionary in english. 2015.

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